Saturday, January 28, 2017

Concentrate on one app store



As a one-man company, I only had limited resources.
I learned I had to use my resources very wisely and accept that I can't build everything. 

One thing I regret when I look back is I have spent a great amount of time on supporting multiple app store.
I have supported Play Store (Google), Amazon, Samsung, Opera, and Hiapk (Chinese app store).

You might think, 'can't I just build one APK and applied to all app store? How hard is that?'
Not really.

You have to:

  • Build separate APKs for at least Amazon & Samsung  app store for numerous reasons.  They won't accept your APK if certain conditions don't meet. [Solution: use flavour in Gradle - I will write another blog how to manage creating multiple APKs for multiple app store]
  • Maintain multiple app stores: trust me, it takes time just to maintain. You need to respond to users feedbacks, some policy change which requires you to update, etc.


I can go in more detail how much work is needed but instead I will convince you another way. It is not worth it.

When I was actively supporting all app stores (2011~2014), following was my profit distribution:
80% Play Store
10% Amazon
10% Samsung
0% Others (Opera, HiAPK, etc)

* Now-a-days it is not fair for me to say the distribution because I currently don't actively support other app stores anymore.
I read from other blogs  that other developers have similar profit distributions.

20% is not a negligible amount. However, if you are making $1000 a year, then you would rather want to concentrate on making your app better to earn $10'000 a year than earn missing $200 from other app store. When you start to make enough profit, then diversify to other app store to maximize your profit. It is not too late to do it then.

However, publishing on Samsung store early has one benefit.
They have their own QA team who reviews apps more strictly like Apple. It means this is a free QA for you. They make sure the quality meets their standard.